Nilfisk Advance

I had the opportunity to meet and discuss a potential project to give the marketing department a new look or approach to promote a new product. ‘A Perfect Ten’ was launched. The bold headline was a hit that talked to the demographics and was fresh to the market. This approach sparked a series of ad campaigns, direct mailers and even corporate collateral material revamping.

Roles:
Creative Concepting
Art Direction
Design
Photo Editing, Illustrating
Final Production

Full-line Product catalogs, individual product sell and fact sheets.

Three ads of a multiple ad series. Featured individual products and full product line campaigns that targeted OEMs and markets.

The CAPTOR – new product launch. Ad, direct mail, poster and promotional campaign.